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  • Natalia De Dios

Impact on company culture of involving staff in growth with David Gould, CEO @ Performics

Updated: Oct 13, 2020


David Gould talks about how getting everyone involved in Business Development is increasingly important to company culture during and after COVID-19:


"You need to have everybody engaged in sales. From the CEO to the junior media planner. If you can give them the opportunity to participate and leverage their networks, you see the benefits and they see the benefits."


"1.You have to be proactive, you can't sit on your heels, 2. Engage your whole organization and find the right platforms and tools to do that and, 3. There has to be a strategy, a structure and processing tools to drive business development. Now is the time to go do that".



About David Gould

For the past 15 years leading, growing and transforming agencies in the media space as part of Publicis and Omnicom. Most recently as Global CEO for Performics. Prior to that he was part of the senior leadership team at Starcom MediaVest Group and President of Resolution Media at Omnicom. Before joining the agency world, eclectic run as part of United Airlines and their Mileage Plus Loyalty program, shot run at internet start up in the heady days of the internet bubble. Some time in sales and before all of that 8 years as Naval Officer.


About Julian Newman

Data scientist by trade. I headed a large account in a leading agency before becoming an entrepreneur. My current business Dedicated.ai helps agencies get their non-sales staff to use their existing contacts for business development. We work with Publicis, IPG, Havas, Dentsu Aegis.

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