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  • Jeff Licciardi

Four Ideas on Connecting with Professionals in Today’s Environment

We live in an astoundingly different culture than we did just one short year ago. We celebrate birthdays and weddings over zoom, we order groceries through apps, we use our phones more than ever, and many of us have stayed at home for the better part of a year.

As professionals, we had to learn how to work from makeshift home offices with our pets or family members in the same room. Companies of all sizes quickly transitioned to seamless remote work and tech firms delivered on our urgent need for high quality, accessible digital communications tools.

With the enormous challenge of COVID-19 comes an enormous opportunity; how can we take advantage of the circumstances and new technology for our own personal and professional growth? Here are four simple thoughts on how to reengage your network,

  • Reach out to old friends and ask one simple thing: “How are you doing?”. It’s the sales script most likely to work right now. Everyone has a day job that comes with deadlines. They also have remote school, childcare concerns, and have potentially encountered significant loss. Take a moment to just check in on people. Put rapport building aside and instead focus on building real emotional connections. Don’t worry about your next deal… just be there for people.

  • “Ask not what you can do for your…” well you get it. The same applies to your network. The act of giving is one of the most rewarding things you can do. Reach out and help someone today. And then every day going forward.

  • COVID, George Floyd, and the exponential growth behind BLM have all forced everyone to rethink their own culture. There is no better time than now to reach out to people of other cultures and learn. Expand your network globally into new and likely unexplored cultures around the world. It will open your mind up to next conversations and experiences.

  • Take advantage of virtual tastings. Everyone loves a small gift. Send a bag of whole bean coffee from your local roaster or an IPA from your neighborhood craft brewer. Hop on to zoom and use the beverage of choice as a way to reconnect with someone.

No matter the technique or approach you have opportunities to build deeper connections today. This without the ability to shake hands, mingle or attend in-person events. All you have to do is reach out and care.


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