• Natalia De Dios

Continue growing your business during COVID with Michael Kahn @ Digitas and Performics

Updated: Oct 13, 2020

Michael Kahn gives advice on doing business development:

"So often agencies are all there to market their clients companies and brands, and the truth is that so often the shoe maker has no shoes. But they don’t know how to promote or market and sale themselves, and so using was such good part of the toolkit to help agencies learn to market themselves and have their own shoes."

"It has moved from sales being divided up against relationships to now everyone having the responsibility to go develop the revenue pipeline and bring in new business."

"See how you can help drive value to that enterprise partner relationship."

"Right now I think tone matters and the way you engage with folks matters and being empathetic matters, but I think reaching out to all your contacts makes total sense to go do right now and seeing how you can help in some way."

"Right now everyone is open for business just in a totally redefined world."

About Michael Kahn

Over the last 2+ years, Michael led Digitas, The Connected Marketing Agency, comprised of a team at the forefront of applying data, creativity, media, technology and strategy to deliver better connections between brands and people for the world’s leading brands.

Unleashing my energy and passion to grow the business globally, we expanded the agency’s network from 27 offices in 13 countries to over 50 offices in over 30 countries. To do so, we built a unified business, culture and team passionately focused on combining art & science to drive connected campaigns, connected experiences and marketing transformation.

My Digitas & Performics global expansion experiences have fueled my global business citizenship and value.

About Julian Newman

Data scientist by trade. I headed a large account in a leading agency before becoming an entrepreneur. My current business helps agencies get their non-sales staff to use their existing contacts for business development. We work with Publicis, IPG, Havas, Dentsu Aegis.

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