• Natalia De Dios

Business Development best practices during COVID with David Berkowitz @ Serial Marketer

Updated: Oct 13, 2020

David Berkowitz discusses tactics for doing BD during COVID:

"This is a great time to asset test your own offering, your own product, your value proposition, your elevator pitch, your pricing and make sure its tight and clear as possible and it's going to help even more in recovery."

"Try to get in peoples heads and where are they going to be when you are approaching them."

"Being authentic and sincere."

"Be very clear on what that value proposition is."

About David Berkowitz and Serial Marketer

David is the Head of Marketing at Storyhunter, the video production marketplace, where he runs all branding, product marketing, and demand generation. Previously, he served as Chief Strategy Officer at the social listening technology firm Sysomos. Prior roles include posts as the first Chief Marketing Officer of Publicis Groupe creative agency MRY, Vice President of Emerging Media of Dentsu agency 360i, and Director of Marketing of digital agency iCrossing.

David launched his Serial Marketer in 2016 a marketing consultancy to keep agencies, brands, and tech firms at the cutting edge of marketing.

About Julian Newman

Data scientist by trade. I headed a large account in a leading agency before becoming an entrepreneur. My current business helps agencies get their non-sales staff to use their existing contacts for business development. We work with Publicis, IPG, Havas, Dentsu Aegis.

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